Very true emotional connection with white pride is important. This can be done through historical context couching it in a negative and positive way. It's important to acknowledge and celebrate the accomplishments of the white culture while also pointing out its failures by ommision - mainly slavery.

The source of rising racism in America now has several underpinnings. One is Trump has fomented and given rousing accolades to White Racists. The Internet's platform has given a means to White Racists and Nationalists a forum for support and organization. The primary driving force of racism is fear of the the other, and therefore, demonization of the other through Trump rhethoric and Conservative backlash.

Why now?

White people will soon be in the minority in American. Hispanics will out number Whites. Immigrants from the nations that our government went to war with - Muslims are here in America - seeking political and religious freedoms without a fear of war - in short a better life. President George W Bush helped make persons of the Muslim faith a feared group. Republicans seeking power since the 1970s have organized and made fear their weapon against progress.

Predatory Capitalism under Trump and mainstream DNC Democrats has become the ruler of America, After all they don't represent the vast majority of the people - the 99% of us. Corporations are cementing there rule while feeding the "electorate" pablum. The super Rich and Corps are delighted to have the Right and Left fighting each other because we have become the commidities, consumers to eat up what the Corps manipulate us to buy. They are delighted because the rage and hatred are focused on the each other and not the Corps.